SHAWN PERRITT
VP of Marketing | Brand Builder

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Shawn Perritt.
Shawn Perritt speaking to an audience in Rotterdam

Brand leadership · Speaking · Ideas

Give peoplesomething worthshowing up for.

I build brands people want to be part of—and share the thinking behind them.

Shawn Perritt · VP, Brand & Global Experience at Acquia

See me on stageExplore the ideas
On stage in Rotterdam

Selected stages
& conversations

The GatheringVimeo RE-FrameDrupalConEvolveDrupalInsideOut
Shawn presenting at The Gathering Festival in Banff
The Gathering Festival · Banff, Canada

On stage / The Gathering 2026

How do we give people better tools without losing the judgment that makes a brand distinctive? Maggie Schroeder and I explore what happens when humans direct the creative work and AI supports the process.

A 30-minute session on Acquia TV

Watch the session

The point of view

Original thinking.
Real-world impact.

01

Think first. Prompt second.

Better tools ask more of our judgment. Curiosity, taste, and a clear idea of what we want to say should lead the creative process.

Listen to the conversation
02

Give people a part to play.

The experiences that stay with us invite us in. I build around participation, shared stories, and what a brand can contribute to its community.

See the cardboard booth story
03

Brand is a business decision.

A clear identity gives people a reason to choose you. I’m interested in the connection between what a brand stands for, how it behaves, and the trust it earns over time.

Read The B2B Branding Conundrum

Ideas, in public

Keeping people
interested.

Conversations, writing, and the questions that keep showing up in my work.

Explore all ideas, talks & press

Selected work

Turning imagination
into impact.

The thinking becomes tangible in the brands we build and the experiences people take part in.

Acquia’s cardboard booth at DrupalCon Rotterdam, with its handwritten $50,000 contribution message

Acquia / DrupalCon Rotterdam

Less booth.
More belief.

A cardboard booth made a visible commitment to the community. Acquia reduced its booth spend and contributed $50,000 to Drupal.

Inside the idea
$50,000Contributed to Drupal through the initiative

Keep exploring

More brands. More possibilities.

A wider selection of brand systems, campaigns, and experiences.

See more work
Shawn in conversation on the Vimeo RE-Frame stage

About Shawn

I build brands people
want to be part of.

VP, Brand & Global Experience at Acquia

My work connects narrative, influence, and experience—from the story a brand tells to the moments people share with it. I’ve led global rebrands, helped shape Drupal’s identity with its community, and brought ideas into rooms where people can experience them together.

Onstage, in conversations, and on the page, I share the questions behind that work: How do we build trust? How do we stay original? And how do we turn an audience into people who care?

More about my experience

Offstage: coach at Charlotte Soccer Academy. Always interested in what helps a team do its best work together.

Start a conversation

Let’s give people
something to
care about.

A conference. A podcast. A bigger question about where your brand goes next.

Connect on LinkedIn