A global rebrand for Acquia, a SaaS company that enables doers and dreamers to craft the digital world. It’s the “freedom to” do the unimaginable. Thus, our new brand strategy was born.
We reframed and refreshed our brand to be more inline with modern buyer expectations.
The new visual language was incorporated into a 3D illustration series featuring digital worlds based on our products.
The brand extended into apparel with a collaboration between Acquia and Converse, giving customers the freedom to put their best foot forward.
A full global rollout of go-to-market materials.
And a fully refreshed website with over 100 new page designs.
We kicked off our Digital Freedom Tour with some fun activations including a championship wrestling belt, a bike powered smoothie blender and emotional support dogs.
And I personally launched the companies first ever ESG program to align with our new brand values.
In the end, our work was awarded as a finalist for Best B2B rebrand of the year by The Drum Awards in London.
Oh, and our net audience growth on LinkedIn increased by 1800%. Metrics win.