Rebrand for Cisco Meraki, a cloud-first infrastructure for companies preparing to scale their enterprise.
Anchored in a friendly tone of “nerdy cool” we reimagined the visual language of the brand to feel playful, surprising, informative and reassuring.
The new identity was implemented on a global scale including: out-of-home, collateral and hundreds of pages across the enterprise level website.
And custom kicks that allow employees to walk around in the new brand. Yes.